Oitici

An identity crafted with inspiration drawn from the works of artist Hélio Oiticica and the rich cultural diversity of Brazil. Diversity leaves its imprint on the logo, where the lettering incorporates a variety of fonts, establishing a visual rhythm within the letters. The symbol, a derivation of elements from the logo, alludes to the shape of a coconut tree. This symbol is featured in trims and also serves as the signature for communication pieces.

The color palette introduces a sun-kissed and distinctly Brazilian tone to the entire brand.

Client Otici

Category Fashion

Scope Visual Identity

Co-creation My dear studio, Camila Kintzel and Rafael Ferro 

Photography @mess 

Motion Renato Medeiros